Text Size
Contrast
Liepāja 2027 Seminar

The Kurzeme Tourism Conference highlights Liepāja 2027’s potential in the context of international tourism

12. June, 2025
Copy Link
Sieviete stāv pie ekrāna un runā mikrofonā, sniedzot prezentāciju par Liepāju kā Eiropas kultūras galvaspilsētu 2027. gadā. Uz ekrāna redzams uzraksts “Liepāja – Eiropas kultūras galvaspilsēta 2027”, attēls ar viļņainu jūru un vindsērfotāju, kā arī vārds “(ne)miers”. A woman stands in front of a screen, speaking into a microphone during a presentation about Liepāja as the European Capital of Culture in 2027. The screen displays the text “Liepāja – European Capital of Culture 2027,” an image of a stormy sea with a windsurfer, and the word “(un)rest”.

On June 11, Liepāja 2027 took part in the Kurzeme Tourism Conference 2025, which gathered tourism professionals, entrepreneurs, and industry experts at Skrunda Manor.

The Liepāja 2027 programme was highlighted as one of the key initiatives shaping and continuing to strengthen Kurzeme’s visibility on a broader scale. Liepāja 2027 director Inta Šoriņa shared insights on the city and region’s storytelling potential within the context of international tourism.

Highlights from the programme:

  • Linda Ziediņa-Ērgle from LIAA presented the latest data on demand for Latvia as a travel destination. A significant increase was noted in interest from Austria (+38.9%), along with continued growth from the UK, Spain, and Germany.
  • Researcher Andris Klepers introduced the new roadmap for Kurzeme’s tourism brand strategy, outlining five thematic storylines: nature, culture, well-being, bleisure (business + leisure), and entertainment.
  • Jana Bergmane encouraged a fresh look at the visual identity of Kurzeme tourism.
  • Dace Briede-Zālīte (Tet) led a practical session on strategic networking, offering inspiration for strengthening professional communication.

A key announcement came from the Kurzeme Planning Region, presenting a new competition for tourism entrepreneurs under the Light in the Dark project. The call invites the creation of new off-season tourism products, which will be piloted this autumn and featured in international digital materials as examples of inspiration.

Thank you to all partners and participants – stay tuned for updates from Kurzeme Planning Region: kurzemesregions.lv/en

Other news
Events Seminar

Art, Technology, and Ecology at the Festival “UPDATE: Blue Shift” in Liepaja

The media art and technology festival UPDATE: Blue Shift takes place in Liepaja from September 29 to October 4, bringing together artists, researchers, and students from across Europe.

30. September, 2025
Communities Liepāja 2027

Liepāja 2027, the British Embassy in Latvia and the British Council to sign a memorandum of cooperation

On Monday, 6 October at 16:00, a memorandum of cooperation will be formally signed at the Liepāja Museum (Kūrmājas prospekts 16/18) between the Liepāja 2027 Foundation, the British Embassy in Latvia and the British Council in Latvia. The agreement will strengthen collaboration in the fields of culture, community engagement and civic activity.

30. September, 2025
Liepāja 2027

Liepāja 2027 Ambassadors are the First to Explore the Programme for the European Capital of Culture Year

Last weekend, on 27 September, Ambassadors of the 2027 European Capital of Culture initiative from across Latvia convened in Liepāja. The purpose of this gathering was to initiate the process of sharing insights on the programme of events that have been developed for 2027. These insights included discussions on the suitability of these events for various target audiences.

29. September, 2025