Liepāja – European Capital of Culture 2027 returns from international media marketplaces in Germany and the UK

Liepāja – European Capital of Culture 2027 has successfully concluded its participation in the international media marketplaces International Media Marketplace (IMM) UK and IMM Germany, which took place in February and March 2025 in Germany and the UK.

These are leading media networking events in Europe, gathering tourism professionals and media representatives from all over the world. Participation in these events is a significant step towards enhancing the recognition of Liepāja and attracting international tourism.

We thank our collaboration partner “Latvia Travel” for the opportunity to be part of the Latvian national stand, which allowed us to establish new contacts and introduce leading media to Liepāja’s diverse and captivating (non)peace story.

The media marketplace is a platform where tourism destinations, companies, organizations, and media representatives meet. Journalists, editors, bloggers, and content creators participate, looking for new topics and destinations for their readers and viewers.

Participation in IMM UK and IMM Germany provided the opportunity to:

• Establish contacts with over 800 PR professionals, journalists, and editors;
• Present Liepāja to leading media outlets in Germany, Austria, Switzerland, the UK, Ireland, and the US;
• Strengthen international media relations to help Liepāja reach a wider audience worldwide.

Participating in IMM UK and IMM Germany 2025 was an excellent opportunity to present Liepāja as the European Capital of Culture 2027 on an international scale and enhance the city’s recognition.

We believe this participation will bring new stories about Liepāja to international media and help attract even more visitors.