Liepāja 2027 participates in international travel media networking events in London, Berlin and Paris

In March, in cooperation with Latvia Travel, Liepāja – European Capital of Culture 2027 took part in three international travel media networking events: International Media Marketplace UK in London, International Media Marketplace Berlin and International Media Marketplace Paris.

These events are organised by TravMedia and are considered among the leading global networking platforms connecting travel destinations with international media – journalists, editors, broadcasters and content creators.

The IMM format is based on pre-scheduled one-to-one meetings with media representatives, allowing destinations to pitch story ideas, discuss press trips and develop collaborations within a highly efficient networking setting.

What did this bring for Liepāja 2027?

• dozens of meetings with international travel journalists and content creators
• an opportunity to present Liepāja as a future European Capital of Culture to global media
• new story ideas and editorial opportunities about Liepāja and the Kurzeme region
• potential press trips and media collaborations
• long-term relationships with international travel editors and influencers
• increased international visibility ahead of 2027
• a chance to introduce Liepāja’s cultural programme, events and stories to global audiences

These meetings often become the starting point for future articles, reports and media visits that help tell the story of a destination worldwide.

Thank you to Latvia Travel for the cooperation and for jointly strengthening the international visibility of Latvia and Liepāja!