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Purpose and Objectives of the Ambassador Programme

The Liepāja 2027 Ambassadors are professionals across various fields, respected and recognized figures, charismatic personalities, and community leaders from across Latvia. They include leaders from local communities, as well as active individuals within the Creative Land of (un)rest – Liepāja City, South Kurzeme, and Kuldīga regions. These are people who are trusted not only by their colleagues, but also by the broader community on local, national, and international levels. The title of Ambassador is not just an honour, but also a mark of competence. The Liepāja 2027 Ambassadors are classified into two categories (levels):

  • Established and highly regarded figures in their respective fields.
  • Civil society advocates such as community leaders, neighbourhood activists, and heads of NGOs

The Liepāja 2027 Ambassador Programme is honoured to have the President of Latvia, H.E. Edgars Rinkēvičs, as its patron

Connection

Fostering a strong sense of connection and belonging to the Liepāja 2027 project among the people of the Creative Land of (un)rest, encouraging personal engagement and participation

Connection

Strengthening the people’s loyalty and sense of belonging to Liepāja as the European Capital of Culture

Loyalty

Boosting confidence and pride among the public

Dignity

Praising and highlighting the local people and professionals from different sectors

Appraisal

Raising the reputational profile of Liepāja as the European Capital of Culture 2027, to bolster the image of the city

Reputation
Connection
Loyalty
Dignity
Appraisal
Reputation

Programme Activities

The Ambassador Programme offers a variety of activities, with each ambassador taking on specific tasks based on their expertise and available capacity. These activities are voluntary and unpaid and may include:

  • Representing Liepāja as the European Capital of Culture at various public events
  • Promoting the values, objectives, and highlights of Liepāja 2027, inspiring the public to engage with the (un)rest programme, and enhancing the project’s reputation
  • Advocating for Liepāja 2027 and its interests within their respective sectors
  • Sharing the benefits and advantages of Liepāja being named European Capital of Culture
  • Offering expertise to help achieve Liepāja 2027’s goals through recommendations and proposals
  • Participating in educational programmes at schools and universities, sharing experiences, and inspiring the younger generation
  • Engaging in cultural and artistic workshops, seminars, and capacity-building events that allow all citizens to expand their knowledge of Liepāja as the European Capital of Culture 2027

In 2025, the programme will expand to invite anyone with ideas and vision to promote Liepāja as the European Capital of Culture to join as a Liepāja 2027 Ambassador.

For more information about the Ambassador Programme, please refer to our Ambassador Handbook.

News

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Events Liepāja 2027 Tourism

New Compositions of Ešenvalds, Lūsēns and Kontauts to Premiere at the Liepāja Holy Trinity Cathedral

Launching the month of Liepāja’s 400th anniversary celebration, the Liepāja Holy Trinity Cathedral on Saturday, 1 March 2025, at 17:00 will host a sacred music concert, “Caur gaismu nāk un sudrabs top” (Through Light Cometh Silver Shine). This event brings under single musical umbrella newly composed works by Liepāja-spirited composers Ēriks Ešenvalds, Jānis Lūsēns, and Andris Kontauts, paired with samples from the cathedral’s historical sheet music collection, creating a harmonious bridge between past and present.

Liepāja 2027

Artists, Entrepreneurs, and Venue Hosts and Other Bright Personalities Become Liepāja 2027 Ambassadors

To promote Liepāja as the European Capital of Culture in 2027, the Foundation “Liepāja 2027” officially launched the Liepāja 2027 Ambassadors Programme on Saturday, 28 September, during a vibrant event in the city.

27. September, 2024
Liepāja 2027 Volunteers

President Edgars Rinkēvičs meets with the “Liepāja 2027” Foundation team and the region’s most active volunteers

Marking International Volunteer Day, the President participated in a discussion with volunteers of the “Liepāja 2027” foundation who have applied to assist in carrying out various cultural activities.

12. December, 2024
Events Liepāja 2027 Tourism

New Compositions of Ešenvalds, Lūsēns and Kontauts to Premiere at the Liepāja Holy Trinity Cathedral

Launching the month of Liepāja’s 400th anniversary celebration, the Liepāja Holy Trinity Cathedral on Saturday, 1 March 2025, at 17:00 will host a sacred music concert, “Caur gaismu nāk un sudrabs top” (Through Light Cometh Silver Shine). This event brings under single musical umbrella newly composed works by Liepāja-spirited composers Ēriks Ešenvalds, Jānis Lūsēns, and Andris Kontauts, paired with samples from the cathedral’s historical sheet music collection, creating a harmonious bridge between past and present.

Liepāja 2027

Artists, Entrepreneurs, and Venue Hosts and Other Bright Personalities Become Liepāja 2027 Ambassadors

To promote Liepāja as the European Capital of Culture in 2027, the Foundation “Liepāja 2027” officially launched the Liepāja 2027 Ambassadors Programme on Saturday, 28 September, during a vibrant event in the city.

27. September, 2024
Liepāja 2027 Volunteers

President Edgars Rinkēvičs meets with the “Liepāja 2027” Foundation team and the region’s most active volunteers

Marking International Volunteer Day, the President participated in a discussion with volunteers of the “Liepāja 2027” foundation who have applied to assist in carrying out various cultural activities.

12. December, 2024
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Frequently Asked Questions

The individuals selected as Liepāja 2027 Ambassadors are established leaders in their respective fields, chosen for their professional expertise and experience, which can significantly enrich our programme. Many of these Ambassadors have a deep personal connection to Liepāja or the surrounding region, fostering a sense of belonging. They represent various sectors and bring valuable insight, advice, and networks that will contribute to the success and diversity of the Liepāja 2027 European Capital of Culture project.

In 2025, the Ambassador Programme will open to the wider public, inviting individuals with vision and ideas on how to enhance or promote Liepāja as a European Capital of Culture to apply and join the initiative.

The programme will run from autumn 2024 to May 2028, with the potential for it to evolve into a long-term loyalty programme for the Creative Land of (un)rest, continuing after the conclusion of Liepāja 2027 as the European Capital of Culture.

While the Liepāja 2027 programme is created by a dedicated team of paid professionals from the Foundation, the role of the Ambassadors is consultative. They provide support in areas such as communication, programme and capacity building, contributing their expertise and perspectives.

Participation in the Ambassador Programme is voluntary. Each Ambassador takes on specific activities based on their competencies and interests, including sharing their knowledge and experience, attending cultural and artistic events, participating in educational programmes in schools and universities, and assisting in the promotion of Liepāja 2027.

Find more information about our Ambassador Programme

In our Ambassador Handbook.